The Main Elements of Mobile Marketing
Posted in Mobile Marketing :
There have been a few false starts in the Mobile Marketing space. These false starts have only confused marketers, businesses and consumers alike. But with the success of
The $60 Million Dollar Question
Posted in Mobile Marketing :
Steve Jobs announced on Monday that Apple’s yet to be released iAd Network already had more than $60 Million Dollars in advertising commitments for 2010.
Top Paid Search Advertisers
Posted in Search Marketing :
Keyword Spy regularly releases a list of the Top 1000 Paid Search search advertisers. The breakdown of the Top 10 advertisers is interesting. Four out of the Top 10 are Auto Insurance and 1 is Home Loans.
The Time Has Come
Posted in FYI's :
The day has finally arrived. The Apple iPad is live in Aust. Not before time mind you. But good things come to those who wait, I guess.
Can Paid Search be used for Brand Building?
Posted in Search Marketing :
Paid search has always been a direct response marketing medium. But can it be used for brand building and brand awareness campaigns? It can be if you can come up with great ideas and execution. Just by thinking outside of the box and using all the levers available to you.
Is the Internet just a Big Brain?
Posted in FYI's :
Check out the big brain on the Internet! Like the brain is millions and millions of connected neurons, so to is the Internet with millions and millions of connected computers.
The Social Media Landscape
Posted in Social Media Marketing :
One of the difficult things with Digital Marketing & Digital Media is being able to understand the landscape. Being able to classify all the different elements or categories of elements that are available to us as marketers.
The Types of Mobile Advertising
Posted in Mobile Marketing :
In November 2009 Google purchased Admob for $750 million dollars US and in January of 2010 Apple acquired Quattro Wireless. These acquisitions by Google and Apple were key moments in the evolution of the Mobile Advertising industry. It signaled that Mobile Advertising has become an important channel in the future of Digital Advertising.
Microsofts Social Media Play
Posted in Social Media Marketing :
Microsoft has started its foray into the Social Media landscape with the launch of its Social Media aggregation service called Spindex. With the strange domain of Spindex.me. That is Spindex by the way not Spandex.
iPad Release Date Pushed Back
Posted in FYI's :
It’s a shame but the release of the Apple iPad in Australia has been delayed again. The current word on the street is that it will be available in “late May” according to Apple. They are rumored to be taking back orders on May 10.
Over 16 years experience in Online & Digital Marketing. With extensive experience in all facets of Online Marketing & Advertising.......
