Posted in Search Marketing :
Keyword Spy regularly releases a list of the Top 1000 Paid Search search advertisers. The breakdown of the Top 10 advertisers is interesting. Four out of the Top 10 are Auto Insurance and 1 is Home Loans.
Posted in Search Marketing :
Paid search has always been a direct response marketing medium. But can it be used for brand building and brand awareness campaigns? It can be if you can come up with great ideas and execution. Just by thinking outside of the box and using all the levers available to you.
