Posted in Social Media Marketing :
One of the difficult things with Digital Marketing & Digital Media is being able to understand the landscape. Being able to classify all the different elements or categories of elements that are available to us as marketers.
Posted in Mobile Marketing :
In November 2009 Google purchased Admob for $750 million dollars US and in January of 2010 Apple acquired Quattro Wireless. These acquisitions by Google and Apple were key moments in the evolution of the Mobile Advertising industry. It signaled that Mobile Advertising has become an important channel in the future of Digital Advertising.
