The $60 Million Dollar Question
Posted in Mobile Marketing :
Steve Jobs announced on Monday that Apple’s yet to be released iAd Network already had more than $60 Million Dollars in advertising commitments for 2010. With some pretty impressive names lined up to be the first to take a lick:
- Nissan
- Citibank
- Unilever
- AT&T
- GE
- Chanel
- Liberty Mutual
- GEICO
- Campbell Soups
- State Farms
- Sears
- JC Penney
- Best Buy
- DirecTV
- Walt Disney
With at least one of those committing $10 Mil to the cause. Whats interesting and probably equally as important is that they cover an excellent cross section of verticals from Insurance, Retail, Finance, Automotive to Entertainment and FMCG.
iAd, which is built into the newly announced iOS 4, lets users stay within their application while engaging with the ad, even while watching a video, playing a game or using in-ad purchase to download an application or buy iTunes content.
It will be interesting to watch the effect that iAd has on the proliferation of App development and the price of App’s.
The launch of iAd and the new iOS4 and iPhone 4, will see another significant moment in history for Mobile Marketing and Mobile Advertising.